I recently found the blogsite of Paul Graham. He has a prozaic way of writing essays which reads like a novel. That’s good if you like to read novels, which I don’t. Yet, I do love reading his essays and I have not discovered yet why.
One thing I notice is that reading his work is very relaxing, and that the message sticks better in my head than reading the succinct things that are mostly written about software development. May be that’s the reason that I also like reading Joel on Software.